What Wonder Woman Can Teach Us About Business


Wonder Woman has proven to be a big hit at the box office and is now on course to be the highest grossing film by a female director and the highest grossing DC Extended Universe (DCEU) film. On top of this it also scored well with critics, something DC films have struggled with.

It may seem strange whether you work for one of the best sales and marketing recruitment agencies or you work involves a consumer goods executive search you could potentially learn from Wonder Woman!

Don’t underestimate your brand or your audience

In the weeks leading up to the release of Wonder Woman there were fears it would open below expectations. This led to fans rallying round on social media, pushing hard to make sure the studio properly promoted it as they felt that the studio was not advertising as widely as they could do.

As Warner Brothers realised that people cared for it they responded and pushed further, reaping the rewards of increased audience goodwill.

This is why it is worth seeking feedback and interacting with customers as their ideas could prove vital inspiration. Building on this and improving a service will make you appear more attractive to potential employees in the long term.

Learn from past mistakes

Previous DCEU films were criticised in reviews for a dour look and a feeling that they lacked a sense of humour. By contrast Wonder Woman received praise for a more distinct look and jokes that for the most part came from character action and felt real rather than feeling shoe-horned in.

There are plenty of stories in business where people have to pick themselves up from a failure. In the case of Marvel Comics, they were on the verge of bankruptcy whereas now they are part of Disney and grossing enormous amounts at the box office.

With your business, it is important to look at what you could do better and respond to the feedback you get as this will help you make your business more efficient. You won’t be able to address every complaint that people have but the more you can address the better it will be for you and your customers in the long term.

Be a better role model

Another criticism of DC superhero films is the feeling that the tone was a bit too dark whereas Wonder Woman represented a more positive approach to fighting evil and the message seemed stronger as a result.

For example, if someone looks up “executive search renewable energy sectors” online then your company should be able to demonstrate that you have a real commitment to renewable energy and can show how you are committed to caring for the environment as this will mean you are more likely to recruit the best people.

In short both the film and the character itself should serve as an inspiration to help you get more from your company. For more information on how we can help find your executive search specialist heroes contact us today.



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